The Flavourists
Love the flavour or I’m FREE
Love the flavour or I’m FREE
The Flavourists are on a mission to inspire more shoppers to embrace creative cooking with plants. With more supermarket listings for its new meal kit ranges, they promise superlative flavours for those who like cooking with plants, but don’t like to compromise on taste.
We created the ‘Love the flavour or your money back’ promotion to guarantee that promise and de-risk trial. Promoted on-pack during the launch period with an impactful fix-a-form label, the offer was fully insured and fulfilled digitally using a secure microsite with receipt check. A very effective promotion for new products offering a seamless claim journey via Paypal or bank transfer.