Pipers Crisps
Great Taste Tour
Pipers Crisps Great Taste Tour
The Great Taste Tour ran across hundreds of thousands of promotional cases of Pipers crisps and offers prizes exclusively for business customers. The campaign celebrated the regional flavour partners that give every pack its distinctive taste.
The Great Taste Tour offered the chance to win one of 225 gourmet prizes with every promotional 24x40g or 40x40g case of Pipers crisps. There were 5 Great Taste Escapes to be won, each to a heroed regional location featured on pack such as the Yorkshire Dales, the scenic Isle of White or the breathtaking coast of Anglesey. Each break includes boutique accommodation for two and the chance to sample local delicacies and activities.
20 Great Taste Experience winners indulged in a gourmet activity such as afternoon tea at the Ritz, a meal in a fine dining restaurant, a vineyard tour or even a cocktail masterclass.
A further 200 runners up received annual membership of the Gourmet Society, an exclusive dining club offering 25% off meals and drinks at restaurants across the UK.
To further add value, Cat Among The Pigeons negotiated a brand partnership to offer every business who enters the promotion a FREE 90 day trial of the Gourmet Society.
Plus, it delivered an extremely strong ROI!