Jackson’s
Geo-Targeted Retailer Activation
Jackson’s Delivering
Good Mornings
& Lovely Lunches
Following a host of new supermarket listings, Jackson’s of Yorkshire wanted to boost regional awareness of its Champion loaf and drive footfall and rate of sale. We designed a geo-targeted advertising campaign which cut through, engaging shoppers across a host of mobile devices.
Different creative by day part ensured we stayed relevant to shopper missions and inspiring. By building a bespoke audience for the brand and retailers, and overlaying purchase data we only talked to shoppers within close proximity of stockists to minimise wastage.
Ad engagement was +1.9% above industry average, but more importantly footfall and rate of sale were up significantly versus pre campaign and control stores!
Get in touch to find out more and how mobile advertising could help your brand.