Horlicks Fearne Cotton Happy Place App On-Pack
Horlicks Happy Place App On-Pack
The ‘Happy Place’ on-pack promotion modernises wellness for Horlicks. Strategically targeted Millennials by offering complimentary three-month subscription to Fearne Cotton’s ‘Happy Place App‘ and the chance to win personalised ‘Wellness Weekends’. A bespoke on-pack design, infused with colour psychology and serene zen motifs, stands out within a crowded hot beverage market and effectively bringing the campaign to life.